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The web page jdfins.com had the following in the web site, "We believe in transparency in dealings, simple and straight forward time efficient services for your business financing requirements." We viewed that the website stated " Investing time to understand each of our clients and their businesses while working closely with each of them, enabling us to recommend the best possible tailor made Debt or Equity structure suitable for their particular business needs." It also said " We are a team of young qualified ex-bankers and professionals who understand your hunger for growth." The header had builder loan as the highest ranking search term. This keyword is followed by construction finance, Debt Syndication services of Overdraft, and Cash credit which isn't as urgent as builder loan. The other words they used was Cash credit mumbai. Letter of Credit is included but will not be seen by web crawlers.